Molecular laboratory

The new laboratory is located in the Wageningen Agro Business Park (The Netherlands), which will be GenNovation’s permanent base from now on. The molecular laboratory will be used for the development and application of DNA markers. With this modern in-house facility, GenNovation will now have more capacity to carry out breeding research on behalf of the partner companies.

Strategic partnership

GenNovation was established in 2017 as a partnership between Anthura, Dekker Chrysanten, Florensis and Gebr. Vletter & Den Haan, four leading companies in the ornamental horticulture sector. The aim of this strategic partnership is to develop and implement new breeding technologies. GenNovation is a platform that promotes the exchange of knowledge between the partners.

Caption for photo: The four partner companies (L to R) Arie Vletter (Gebr. Vletter & Den Haan), Henk Jacobs (Dekker Chrysanten), Mark van der Knaap (Anthura) and Leo Hoogendoorn (Florensis), and symbolically cut the DNA of the GenNovation laboratory.

A team of professionals is currently busy preparing for the upcoming Dutch Lily Days. Vletter & Den Haan will present over 200 varieties across their 3.000m2 greenhouse. In order to do so, the first bulbs will be planted in the near future. Stay tuned!

Visit the page about the Dutch Lily Days for more information.

Be sure to like the Gebr. Vletter & Den Haan Facebook and Instagram page to follow the breeding process!

After last year’s successful luster edition Vletter & Den Haan will once again be part in this four-day event. The Netherlands will be the epic center of the international lily distribution. A total of thirteen leading Dutch lily nurseries will open their doors to thousands of Dutch and international visitors.

Innovation

The lily is hot! Multiple new lily varieties are being bred every year based on contemporary trends which makes lilies increasingly popular around the world. Vletter & Den Haan is the world market leader when it comes to lily breeding. The growth of new varieties is carefully monitored in a dedicated in-house laboratory. We aim for the highest quality as well as increasing disease resistance and durability. We invite you to discover our 2017 lily collection.

The Dutch Lily Days

The event aims to increase global awareness of the lily in general and celebrate its succes. You have the opportunity to enjoy all kinds of varieties displayed by leading Dutch lily nurseries. They will be more than happy to share their knowledge and are looking forward to discussing the process of cultivation, breeding and sales.

About

Vletter & Den Haan will present over 200 varieties across their 3.000m2 lighthouse. There are more than 150 different bulb growers worldwide who grow Vletter & den Haan lilium varieties on a contract (licence) basis. Our professionals are looking forward meeting you!

You can find us at Oegstgeesterweg 202a in Rijnsburg, The Netherlands.

For more information about the Dutch Lily Days visit: www.dutchlilydays.nl

We would like to introduce you to the official Vletter & Den Haan app.

Features:

• View all upcoming events: never miss an event or opportunity to view our latest lilies in our greenhouse.
• Stay tuned to Vletter & Den Haan company news. Read what we have been up to lately and will be in the feature.
• View all our lilies including specific details per lili.
• Explore our worldwide dealer netwerk and find the dealer nearest you.

Available for iOS and Android. Go the the app page.